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Hip Vs. Whip

Perhaps you've noticed them, perhaps not. But on tons of news and political sites, up to and including the venerable New york Times, there's this ad that keeps popping up. It pictures Bush on one end of it, and Kerry on the other, and then, next to Bush, the word "Retro" appears in red. Moments later, alongside Kerry's face, the word "Metro" appears. Then the ad sponsor, "The Great Divide (Which Side Are YOU On?)" pops up dead center. Retro Vs. Metro? That's just, well, kind of odd, isn't it? And accurate? What do you think, folks?

Comments

What the hell does metro mean? Nothing. This has to be a marketing scheme. Never forget Blair Witch Project.

And I just looked at their website. Sure enough this is just selling a book. And a book that looks like it tries to separate opinion into two neat sides. Pointless crap, I say. I'm embarassed that I couldn't resist their ploy. "Which side are YOU on?" It sounds like a cell phone commercial: "How many bars do YOU have?" This bothers me greatly.

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